August 2008 Archives

Starting from 1st February 2009 you will find in the best retail points our first S/S Collection!!!

Uneeto has created a 35pcs knitwear collection where cashmere takes place in different yarn-blends: 85%Cotton/15%Cashmere , 85%Cotton/10%Elastane/5%Cashmere , 70%Silk/15%Cotton/15%Cashmere. The collection is 70%female/30%male, where basic lines rule the scene. The colors are 24, all coming after a scrupulous study made on the amazing Pantone book. Pls give a look... and be ready for this upcoming rainbow !!!

Michelangelo just comes back from Buenos Aires, the most decadent five-stars city of South America! As usual he has collected stories, pics, legends and more...  thats the first out-look he had of this fabulous town

The city is a mix of old and new spots, everything seems to melt perfectly in what today is become an unmistakable scenario, look the Nike-shop with outside parked a piece of history

then a short view of one of the most famous neighbourhood, Boca, actually where tango has born and where italians and spanish were dancing and painting boats, thats so cool !

each time the sailors finish to paint their boats, with the remaining dyes they use to paint segments of their house's facades! Today still stays on an amazing view, it seems uneeto has already been here, thats why we have renamed it Uneeto Boulevard.

an amazing show has also been TANGO! Mic plus friends attended the show and confirm it has been a great experience, give a look at the band + dancers

Michelangelo (on the right) after the show, astonished!

Uneeto has been invited to a fashion show, there was actually also the BAF WEEK, same catwalk and same shivers...

well, what more can we say...  we loved it, so Buenos Aires to everybody !!!

This is where our logo born. From Miss Renee Cascarina's mind , she created our cool font. Each time we do have graphic-challenges there's only one number to call...  her nyc one!    An Artist turned designer turned entrepreneur, she works internationally as a Branding and Design Consultant in the beauty and luxury markets.

<<I will always credit a foundation in the fine arts that, combined with an attention to design and fashion gives me a 360° vision.

 The inspiration for the Uneeto logo was born from the brand itself. A new brand, fresh, that delivers quality and style to a global audience.

Translating the brand's philosophy, the logo is clean and straightforward in approach: in an overcrowded marketplace it acts as a break from all the chaos and mixed messaging. Ours is a clear message that operates on a global level, it is simple and chic. Aiming to satisfy the universal need for pure and honest communication, Uneeto is something that unites us all>>.

Uneeto loves, produces and lives in a "wide spectrum of colors".  Give a fast look at our next Spring-Summer 09 color's card...  you will find colors for every kind of moods, we have simply realized a daily collection, easy to dress and for sure flashy...  be sure you'll find your shade's partner

Luca Ciampalini, known as Ciampa. Grown up in the countryside of Florence, Italy.

Lived in different places around the world; Milan, San Francisco, Holland, he is extremely attracted to diversities and creativity in any form.

Always looking for new ways to communicate to people and to give them something new, unexpected, he has been fascinated by Uneeto's philosophy, aims and smart conception of fashion.

<< We want to talk directly to our customers; in a two way communication process, giving insights on things they are unaware of, but surely would want to know about; spots to visit, events to participate in, experiences to have.

We are tired of "the places to be". We want the "places to discover" and we're pretty sure our customers want the same thing.>>

Uneeto is young, Uneeto is trendy,  we always search young designers worldwide, new ideas and concepts. Sophie Scheibler has been the first we catch in the designer's world, she is incredibly unique, now living in Milan, she loves urban places and weird styles, she is so talented that we have been struck since we met her. Get to know her better from the following interview:

"My job leads me to have a pretty intense life, fast and full of inconveniences.

I travel a lot, trying to stay up to date and experiencing always different places in order to be able to fully understand and anticipate the future: a skill that is a cornerstone of my profession. My contribution for Uneeto is a summary of what constitutes my daily life; from the need of a young person, professionally active to his desire of having fun and experience new things. That's what convinced me to collaborate to Uneeto. The target's reality is mine too: motion, changes and the need of cool and simple garments which can follow you in this route and that can be integrated harmoniously with the other clothes in your closet."

She's sooo coool.

uneeto

From the left, Michelangelo Cioni, Jin Xing and Matteo Cioni right standing outside Grand Hyatt in Beijing, actually where they met the first time. Do you see some differences between them?!  They don't... Uneeto is a colors melting pot.

Matteo Cioni, a.k.a Cionetto. Born in the countryside of Florence, Italy. Traveling since ever across the world, meeting different kind of people, approaching different cultures, mixing experiences and learning how to create cool projects.  Struggling in fashion productions since he was 22, when suddenly the passion for style and his strong desire to create a daily luxury product, has driven him to create Uneeto. 

<<I've always thought the knitwear fashion industry was missing colors, and thats why we have stressed the idea of providing "a wide spectrum of colors" in cashmere and blends.>>

Stay tuned and be Uneeto