The morning after spent walking walking and walking, Tranoi / Premiere Classe / The Box , those the targets, here following Tranoi main entrance

a big patchwork of colors were dressing the columns...  nice outlook.

Premiere Classe looked definitively less statuesque but not less "onwards", we loved the settings cause those were really similiar to our color-concept presentation; a list of long panels showing Pantone colors with every codes-name, give a look...

One more spot we really liked was the super trendy shop Le 66 Champs Elysées ! The same wonderful location spreads into three sides and very modish cloths, shoes and accessories inside. Thats the window we liked most...

another brand here following try to color its garments using dyes... no way, we do it better  ;-)

jokes apart the idea looks great, thats what technically we call "piece dyed"

Useless to mention...  Colette was always there and what we loved most has been its great Nike wall... what a view, what a place!  

At the end the short round trip has gone, Paris gives always something to remember especially when you travel with close friends, this time Edoardo and Ciampa (senior) have been the biz-mates!  (Ciampa more party than Biz but its Ok...) 

After a fast visit at our friend's super-cool-showroom "Corto Moltedo" we jumped back into our flight, direction: Italy a.k.a the boot

with these expos its closed the S/S09 selling season, we totally understand that colors made the scene everywhere, from Milan to Paris.  Actually autumn begins and what we can do now is to dress our old sweater-prototypes made in 100% Cashmere!  Those that let us started, those that many friends bought without our labels on...  those where the uneeto story begun.

We notice a different buyer's attitude, obv depending from the actual worldwide economy situation... even fashion industry suffers this economy-bug, but we personally think that this scenario will let think the final consumers in a better way and accordingly even retailers.        I really believe what Ive read on "View Magazine" as explained by Mr.D.R.Shah: As consumers tighten their belts, the business argument is that they will "buy less but buy better". They wont spend fortunes in strato-brands, but they will look for and will pay for perceived quality and difference. Uneeto totally agrees with this speech, we are almost stopping our sales for S/S09 and this exactly the reply we had from our new customers... everybody search finally for quality and not only top-lables. Consumers realize what does it mean to "select" and "be proud" while using certain cloths, not only thinking about the classic overexpose labels...

well, nice to meet you, we are uneeto  ;-)

We are now fixing the last details and we will start to produce the S/S collection that will be delivered at the end of January 09, we are still in Florence, we are thinking and planning next steps, we focus on market's needs and people style-requirements, in few words we daily struggle as you all do... soon we'll go back in our China-factory, Uneeto means to be unite and not only in colors!

Meanwhile I please myself looking at Florence, take a look...